Early this year publisher John Duke, who I swim with at Encinitas Masters swimming, approached me in regards to a new magazine project. Duke was the publisher at Triathlete and Inside Tri for years, where I shot a cover and contributed photos to both his magazines, and was stoked when he contacted me as senior photographer for his new endeavor. LAVA is the new official magazine for Ironman, a magazine about top triathletes made for triathletes. It’s printed beautifully on heavy paper with a great layout and stories, and in my opinion it has already set the standard for competition magazines, and they have a great ipad site! Special thanks to the great staff at LAVA – John Duke, Susan Legacki, Jay Prasuhn, Erica Krystek and Heather Gordon for having me as part of the team and letting me exercise my creative juices in the pages of the mag. Here’s the first cover, opening spreads and other photos of Ironman World Champion Craig Alexander of Australia, who we shot in studio and location where he trains in Boulder, Colorado. Everything was shot during one very long but fun day, and I hope that you guys enjoy the photos as much as I did shooting them.