DICKS SPORTING GOODS GOLF SHOOT

dicks-sporting-goods-logo

Last month I had the great opportunity to do a campaign with Dick’s Sporting Goods for their upcoming 2013 Golf Catalogue and commercial imagery. The assignment was in Palm Springs for 7 days where we stayed at La Quinta resort and shot at some beautiful courses including PGA West, Arnold Palmer, and Jack Nicklaus Private courses. It’s been awhile since I shot at any of these courses (Last in ’99 at the Bob Hope when David Duval shot a record 59), so luckily we took the  first 2 days to scout four courses with the Dick’s Sporting Goods crew. Golf more than many sports is all about the light, and it was a huge advantage being able to see how the sun affected different holes, how the front 9 or back 9 had better natural lighting in the beginning of the day or late afternoon, and what would look better with the talent and brands being shot.

Once we chose our spots and had a schedule set, we prepped the gear and got ready to shoot the next 5 days from 6am to 6 pm. But the long days flew by because we were working hard, the crew was so easy to be around, and every session we stuck to our shotlist but had some creative improvisations as well. Shooting in the desert in the winter can be a mixed bag of weather. You can get screaming light because the sun is so low for most of the day and the air is so clear. But you can also get howling 60 miles/hour wind,rain and  frost which can delay things a bit. Luckily for us we had some awesome weather for the majority of the shoot and only encountered a few showers on the last day.

It was a fantastic experience and pleasure to work with Dick’s Sporting Goods, and look forward to another shoot in the future. Big thanks to Barry Berenson, Scott Lenz, Jody Pfister,  Kim McEniry, Brandon Magnus, Marc Kelly, and Billy Small for all their help. Special thanks to Rep Pat Hugg of Getty Images for making the job come together!!!

Dick's Sporting Goods Golf Shoot

This slideshow requires JavaScript.